Keyword Density And How To Use It To Keep Traffic Flowing To Your Site! by Avril Harper
Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!
Copyright © 2004, Avril Harper
Publishing Circles
http://www.publishingcircles.com
Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.
One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.
The concept rests on the knowledge that search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you'll get that high ranking.
But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.
It's all about 'content' which for our purposes means useful articles, information and advice that search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).
For example, 'sex' is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for 'sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!
The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys 'sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By 'techniques'I mean pasting the word 'sex' all over the background of your site selling lawn mowers, or calling your site 'Everything to Do with Sex' when your site bears no relevance at all to the 'S' word.
Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:
· Choose a domain name containing words and phrases most
commonly searched for by your target audience. The site
for my mystery shopping book, for example, is
www.mystery-shopping.org.uk. Other examples from my own
collection, with titles, articles, domain names based on
keyword density: www.fiveminutewriter.com,
www.propertyfront.net, www.resell-rights.net.
· Include your best key words and phrases in page titles, for
both the home page and all additional pages. My mystery
shopping site has pages entitled: Get Paid to Shop or Even
Start Your Own Mystery Shopping Business, Travel Free, Get
Paid to Play Golf, and articles entitled: Start Your Own
Mystery Shopping Business, Get Paid to Shop and Keep
Everything You Buy Without Having to Pay! Those titles came,
not surprisingly, because 'Get Paid to Shop' and 'Start
Mystery Shopping Business' are common terms used by people
seeking products like mine.
· Descriptions, keyword entries and metatags used when designing
your site should also contain some of the most common terms
used by your target audience. For a dating agency, the
keywords might be 'dating', 'dating agency', 'online dating',
and so on.
· It might be beneficial to use key words in titles for
pictures and graphics used on your site. For example, my site
www.boxerdog.biz has several pictures of cute boxer dogs, all
mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and
so on. Beneath each picture there's a caption including the
phrase 'boxer dog'. One of my first excursions into keyword
analysis showed the term 'boxer dog' is keyed into search
engines around 46,000 times every month. Not only that, but
I love boxer dogs, and can think of nothing more delightful
than marketing products for them and their two-legged friends.
But, realistically, editors might consider my graphics titles
a bit OTT (Over The Top) and this could adversely affect my
rankings. I shall just have to wait and see!
· Have articles uploaded to your own and other people's sites.
Search engines love articles and other chunks of useful
information to benefit their customers, making articles one
of the very best ways to lift your site high in search engine
rankings. Again, use your keywords in page headings and
article titles to further increase your chances, as I did for
www.boxerdog.biz which includes articles called The Boxer Dog
Who Cheated Death Row and Became a Television Star Instead,
The Boxer Dog With the Longest Tongue, The Boxer Dog Who
Received Hate Mail. Make sure the articles contain links back
to your main web site, the one you want people to visit, and
try to include those same articles on other sites to increase
links to your main site that might also attract visitors to
your site.
Resource Box:
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Avril Harper is the author of 'Keyword Density and How
to Get A Top Listing on Major Search Engines'. Get your
copy free by emailing avril@publishingcircles.com with
subject 'Keywords Report'. More copyright-free articles
and ebooks are available at http://www.publishingcircles.com
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