Choosing a Hosting Service: A Primer by Maria Marsala
Choosing a Hosting Service: A Primer
Are you ready for a web site? Not sure what to look for? Use this article to help you determine the best hosting company for your site.
Growth
Is this a company you can grow with vs. having to change
companies when you outgrow the service?
Customer Service
Many people start with a lost cost service, only to find
that the only way to receive customer service is by email.
Choose a company that offers you low cost services with a
long distance phone number for customer service. If you need a larger service, $20 a month +, they should offer you a toll free customer service number.
Reliability
Do they provide information about their server
uptime/downtime (and possibly even provide a guarantee)? Do they provide you with your own IP Address? (that's a special number identification system for a web site, vs. the worded identification most people are familiar with.)
Choices
The type of server you will need depends on the programs you want to run for things like your shopping cart, affiliate program, web site pages, etc. ASP, JSP, PHP, CGI, PL, CSS programs will influence the choice of a server and visa versa. Your hosting service may have windows (which for example accepts ASP but not PHP), Linux or nix-based (Apache/FreeBSD/etc.) servers.
Email Accounts
How many Pop 3 accounts (Post Office Protocol) do you want?
Basically, these are email accounts where both the to and
from accounts are your domain names. The other type, you
don't want as a business owner are "alias" accounts where
the to account is your domain name, then it's transferred to your ISP/DSL account. Outgoing mail does not include your domain name account.
Security
If you want a shopping cart, make sure that your site is
secure, is encrypted and has the programming capacity that
allows you to produce a shopping cart, too.
Statistics
Does your hosting companies plan include monthly and yearly
statistics on each of your web pages? Will you know how
someone found each of your web pages?
Easy
Does your hosting package include a simple to understand
control panel? This is especially important if you want to
maintain your site or have someone else easily maintain it.
It's one place to visit when making changes to your site,
add addresses, etc.
Protection
It is easy to password protect a page or area of your web
site? This is becoming more important as web owners develop
client, subscriber and note areas of their web sites.
Web Email Option
Can you easily read your messages on line, when you travel,
because it has a Web-based Email system?
Pluses:
--Does it offer an ezine subscription service and if so,
will it accept both text and HTML?
--Does your hosting package include an easy to use web page
builder?
--Does it include a way for you to send your files to the
server?
--If you are building or having your site built with MS
Front Page, you want to make sure that the server accepts
Front Page pages.
--What are the hidden, one time only, set-up fees?
Special thanks to my two favorite web design email lists
www.WiseWomen.com and
http://groups.yahoo.com/group/HTML-on-the-WEB/ for
assistance with this article.
© 2004 From Web Site Marketing Primer: 52 Things To REALLY
Consider Before You Create A Web Site, a new ebook by Maria Marsala, Business and Life Coach-Trainer. Our mission is to teach, motivate and inspire others to live their "best lives" while contribute to the world in wonderful ways. Join our newsletter, Elevating Your Business at:
http://www.coachmaria.com
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